Designed by So | Marketing & Business Strategy for Interior Designers

Creating Brands & Businesses that tell unique Stories.

We’re a multidisciplinary Design Studio, based in Los Angeles, CA specializing in Marketing and Business Strategy for Interior Designers. We design meaningful Brands with beautiful Stories behind them. We also help small, Interior Design Firms reach their full potential because we’ve all been there: The Beginning.

"One of the best things I did this year was to hire Iga with Designed By So to create a website for my interior design business. And we did this all virtually! A consummate professional from the start, Iga not only very clearly defined the process, deliverables and timeline in an incredibly organized manner, but also created a beautifully tailored website which captured the essence of myself and my design studio. Iga listened to my goals, guided me throughout the site development and was a wonderful collaborator. I HIGHLY recommend Iga!"

Isabel Schultz Design - Squarespace Website Design
"I'm completely blown away by Iga's work on my brand curation. She met my complex task of delivering unique branding guides for several varying focuses for my photography. She created a wonderful final product that allows me to share my voice and vision while still being able to cater to a specific type of clientele. The process was refreshing and motivating. Her thorough research and talent for design gave me the confidence and direction to move forward as I grow my business. I can easily see how this work will have paid for itself in a very short amount of time."

Ben Speckmann- Branding Intensive & Brand Curation
"It takes a design village, and I am more than grateful for Iga, who crossed paths with me in California! The back of the design house needed someone seasoned and savvy to fine tune this little design studio, so I could focus on my favorite things: design + my clients. Thank you for everything!!!"

Alida Coury Interiors - Business Strategy for Interior Designers
"I can't recommend Designed by So enough, especially for anyone in a creative field. Iga has a unique perspective as an Interior Designer. She understands the industry and the power of a story to connect clients with. I was so happy to find someone that could marry those worlds together. I've worked with graphic designers in the past, but connecting that skill set with Iga's industry knowledge was huge - combined with Iga's heartfelt approach that aims to pull your uniqueness out."

Bethany Mabee Art, Peoria IL - Brand Curation
"Iga transformed our home, considering all of our dreams and needs. Personable and professional, she kept our project on track and within our budget. We are thrilled to see our space become a true reflection of ourselves. I could not recommend Iga more!"

Jenny, Chicago IL - Full Service Interior Design
“Well-designed and organized documents are the best way to start off the client experience. The business documents Iga created helped us with efficiency, increased profits and made us stand out in a saturated market. Design is everything! Not only in interiors, but in every experience a client has with your business.”

Centered by Design, Chicago IL - Brand Curation
“We have been struggling with how to arrange our living room for about 2 years, until we decided to work with Iga. She took the time to really understand our style and how we needed the space to function. She guided us through furniture placement and helped us understand the importance of scale & weight in our small, historic home. Ultimately, we were able to transform the room without needing to buy almost any new pieces. We’ve gotten endless compliments from our guests about the space, and we actually love to spend time there now!”

Derek & Gabi- Des Moines IA- Design Consulting
"We challenged Iga with an uneasy task of designing our rental apartment in Switzerland. We wanted to make it feel like home for years to come and accommodate the needs of a family of 5. We couldn't believe how easy the remote design process was, though she had to navigate through a foreign supplier market and deal with a different timezone. Iga was super responsive and carefully walked us through all the steps. We’re delighted with the end result and finally love our home!"

Aga & Bartek, Switzerland - 1 Room Design Intensive

Explore our Shop

We sell helpful resources for Creative Business Owners, Interior Designers, and DIY Clients, so you’ll never have to do research, slog through design forums, or worry about making the right decision again.

Shop

Quick View

My Free Pricing Guide for Interior Designers

$0.00

Quick View

Basic Curator Package - Canva Templates

$1,399.00

Quick View

Gift of Brand Curation!

from $500.00

Quick View

Bundle of 2!

$400.00

Quick View

Project Timeline Template

$200.00

Quick View

Project Budget Template

$250.00

Discover More

What we do

We’re a Multidisciplinary Design Studio. We’re here for it all whether you’re looking for business support for your design brand, or interior design help!